Does Google Rotates Search Results

admin | Mar 18, 2009 | Comments 1,490

Have you ever wondered how often Google rotates its free organic search results? These are the search results that come up in the middle of the page based on how well a company uses Search Engine Optimization (SEO) on the pages targeted to reach its target web users.

The answer is, it depends on a number of factors. These include:

1. the search category and its popularity;
2. the age of the domains and length of time they have been optimized;
3. the relative strength of each listing in the category based on how well the category as a whole (or the sum of its poor or well optimized parts) is optimized;

We all see the categories where the listings and their order never seem to change. These categories are more mature, and often in business segments that sell higher priced products and services or ones that have a lot of traffic. It’s no coincidence that these are also the categories where Pay Per Click (PPC) Google Adwords command the highest bids.

Less mature categories as well as ones that may have good niche traffic but lower overall volumes, rotate their free organic listings more than the mature ones. In these categories, there are fewer clear SEO winners, because the category as a whole (or the sum of its poor or well optimized parts) spends less on Google SEO designed to increase free organic search results. This bodes well for the business or organization that knows how to use “niche SEO” to reach their target audiences. because these categories are easier to dominate when categories are more “malleable.”

We’re always watching to see how our client’s listings are doing. Have they settled in to a listing number and never move, or do you see them bouncing around from page to page, sometimes not appearing for hours or days and then showing up again? Yes to both of these questions. Be patient when you’re starting out with SEO, and happy when you’re mature and stop moving.

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About the Author: Doug Cooper has over 30 years of marketing and company building experience. He is a Search Engine Optimization (SEO) expert, integrating blogs, websites, Twitter and other cutting edge social networking marketing tools for brand building and lead generation. Doug has started, built and run a number of successful companies and combines a unique blend of traditional marketing strategy and market positioning with the latest in Web 2.0 marketing techniques to clients throughout San Diego and around the country.

Does Google Rotates Search Results

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